10 Market Research Tools You Should Today to Outrank Your Competitors
Market research is a solid premise for future success.
Here are the tools that you can use.
1. Google Trends
Google is one of the leading search engines today. The data it collects is extremely huge. Whenever you need statistics, this is an ideal site.
Google Trends shows you current search trends as well as earlier times. That means you will know which keywords are most interested in. If you need more detailed information, you can filter keywords by time, location, topic, etc. Also, you can compare the popularity of the keywords.
For example, you can check the popularity of the keywords Covid and Work From Home as follows:
This is one of my favorite websites to check your opponent’s traffic.
The data that SimilarWeb provides is quite detailed, including popular traffic sources, location, time, etc.
Based on the competitor’s data provided by SimilarWeb, you will know which traffic source is most effective for them. And from there you will leverage to grow your traffic channels.
All you need to do is enter the URL of the competitor’s website into the search box and enter.
3. Nerdy Data
This is also a search engine like Google. But the special feature is that instead of searching for common information, it allows you to search the website source code.
For example, when I look at WikiHow’s source code, I find https:\/\/www.instagram.com\/wikihow\/
I search for that code in Nerdy Data and find it to be used for other websites as well:
Like SimilarWeb, Alexa allows you to check competitors’ website information.
I prefer Alexa because its presentation is clear. Especially for the keywords, I can take advantage of this section to bring many benefits.
5. Net Market Share
This website shows you information about the market share of devices, operating systems, browsers, or search engines on different platforms.
Just a few small steps with Datanyze, you will discover valuable data about a business. Thanks to that, you will gain an understanding of their business and tech stack.
How to choose the right technology for your business? The answer lies in Datanyze.
7. CIA World FactBook
This is where the CIA regularly updates the demographics of the vast majority of countries and territories around the world. They update every year so the information here is quite accurate.
Besides, you can compare the data by year to see the change.
8. World Bank Data
World Bank Data website provides data on the economy, finance, population of countries in the world.
You can download these data to your computer in Excel, CSV, and XML format.
Statista summarizes the data and displays it through charts. You can use these data to supplement your research.
10. Internet Live Stats
This website will show you the number of newly created websites, the number of emails sent, the number of new internet users, the number of searches on Google, etc. for every second.
I hope the tools I introduce above will be of great help in your market research.
Are you using any other tool? Please let me know in the comment below.